2007
Launch of "Do it for yourself, do it for your coffee" Marketing Campaign
As an evolution of the successful 'Bring Café Culture Home' campaign for 2006, Merisant Australia has developed a fully integrated National advertising campaign. The new campaigns ask consumers to "Do it for yourself, do it for your coffee", utilising mediums such as in-store, radio, outdoor, magazines and experiential.
The visuals used in this campaign are strong, encapsulating Equal's premium position in the market and reinforcing our link to hot beverage flavour enhancement. The visuals have been designed using Equal Stick Sachets and represent four different cups; espresso, latte, coffee & tea.
Nova Breakfast Sponsorship
March saw the launch of the campaign through the sponsorship of breakfast radio as well as morning advertising in Australia's three biggest markets; Sydney, Melbourne & Brisbane.
Click here to listen to our two great radio ads
- Radio spot 1
EqualNovaRadioAd1.mp3
- Radio spot 2
EqualNovaRadioAd2.mp3
2006
"Bring Café Culture Home"
In 2006, Equal launched a fully integrated advertising campaign which commenced in Australia and New Zealand in June. Tapping into the emerging café culture, the core message of the campaign was to 'Bring Café Culture Home'. This message was supported by the release of new Equal Café Sticks in June 2006 and was brought to life over various mediums, including Magazine & Outdoor advertising and In-Store activity such as Point of Sale and floor stickers.
Stay tuned for more exciting activity...